This week we were made to present our finding and progress with Toula and our fellow team members. At the end of the presentation Toula and the class provide us with constructive feedback regarding the film and it execution.
Toula asserted that in order to create a successful film we need to add various elements (eg. dialogue and exaggeration by actors) to create humour as this would be an element that our target audience would appreciate hance react to.
We concluded that our target audience is Generation Y as this category is composed of both females and males aged between 18-27 (1983–1992).
We were also able to brainstorm various platforms which we would use to promote and distribute our film. We conclude that these mediums would include online, via Youtube, Facebook and the campaign website, and DVD which would later be used as a promotional marketing tool.
We are hoping to be able to construct an initial draft script based on this feedback.
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